Blog – Prönö

Prönö Partners with Uniarts Hub Pre-Incubator Program

admin — Mon, 08 Apr 2024 12:58:53 +0000

Prönö has partnered with Uniarts Hub Pre-Incubator Program in the University of the Arts (Taideyliopisto). This is a three-month pre-incubator initiative designed specifically for individuals in the arts and creative sectors who are contemplating starting a business, whether individually or as part of a team. It caters to those who already have a preliminary business idea or seek comprehensive information on the steps and options for establishing a company.

Starting at the beginning of each semester, both in spring and fall, the program offers participants a thorough overview of business operations within the arts and creative industries. It includes opportunities to meet and learn from experienced professionals in these fields through lectures, workshops, and personalized mentoring sessions. Prönö is here to offer a platform for the 1-to-1 mentoring sessions.

The pre-incubator is part of the Campus Incubators program, which is supported by the city of Helsinki. You can read more about it here: https://www.hel.fi/en/business-and-work/campus-incubators-programme

A Call to Mentors!

If you are interested in helping these new entrepreneurs, you can join the pool of the Uniarts Pre-Incubator Program on the Prönö platform. The first session you offer is free, but after that, the entrepreneurs can book sessions with you, and you get paid based on your pricing as decided on our platform.

You can also be found by the entrepreneurs in the marketplace, and in that case, you aren’t offering a free session.

If you want to be shown in the marketplace, just add your payment and company information on the settings page (payments & tax).

If you’re not on Prönö yet, register here: https://app.prono.fi/sign-up

If you’re already on Prönö, you can join the pool here: https://app.prono.fi/app/organization/profile/uniarts-hub-pre-incubator-program/join

Nordic Listed Leaders has been launched

admin — Wed, 20 Mar 2024 08:37:15 +0000

We are thrilled to announce the launch of Nordic Listed Leaders, a groundbreaking platform specifically designed for the executives of listed companies across the Nordic region. Our mission is to bridge a crucial gap in the market by providing a dedicated space for leaders to exchange insights, engage in meaningful learning, and collaboratively drive collective growth.

Nordic Listed Leaders stands as an exclusive circle, welcoming board members and management team members of listed companies in the Nordics. Our focus is on fostering a culture that values learning, sharing within intimate groups, and overall growth. We are committed to equipping our members with the necessary insights, tools, and networks to steer their organizations towards brighter future.

We firmly believe that the future is not merely something that unfolds before us but is something we actively shape together.

Our vision is clear: to empower each member to become a visionary leader. A leader who not only adeptly navigates the complexities of the global marketplace but also embodies and champions the values that the Nordic region is renowned for.

Join us at Nordic Listed Leaders, and be part of shaping a sustainable, innovative, and collaborative future. www.nordiclistedleaders.com.

Disrupting the board member recruitment: a smarter, cheaper and more inclusive approach

admin — Thu, 14 Dec 2023 07:26:06 +0000

Traditionally, the journey to find a suitable board member has been predominantly influenced by the relationships and networks of company executives or professional headhunters.

This approach, while effective to some extent, has often resulted in a narrow selection pool and has incurred significant costs, especially when searching for candidates outside of one’s immediate network. Recognizing the need for change and diversity in board member recruitment, we at Prönö aim to redefine this process, making it more accessible, efficient, and inclusive for companies worldwide.

Direct access to candidates

The high costs and limited reach associated with traditional headhunting methods have long been a barrier for companies seeking to diversify and strengthen their boards. We believe it’s time for a change.

By providing direct access to a vast database of potential candidates, our platform empowers companies to take charge of their search for the perfect board member. Users can browse through profiles, gain insights into each candidate’s expertise and experience, and initiate contact – all within a single, user-friendly platform. And also book meetings with them on our Prönö platform.

Comprehensive talent solution when needed

At times, clients may lack the resources to scout for ideal candidates or board members. To address this, we’ve developed a streamlined approach with our partners, utilizing a distinctive campaign and interview model. This efficient process not only identifies top candidates but also involves a collaborative interview and review phase with our partners. We then refine this selection to a curated list of the top 10 prospects, further narrowing it down to the top 3 for your final interviews. This ensures you have access to the best talent, tailored to your specific needs.

AI for smoother processes

What sets our platform apart is the integration of AI technology, designed to streamline the recruitment process. Our AI algorithms currently help candidates to set up their profile. But we are also working on our matching algorithm that doesn’t only match with skills and expertise, but also other aspects such as values and interests. This approach reduces the time and resources traditionally spent on the recruitment process, leading to quicker, more efficient outcomes.

Building more diverse boards:

We are confident that this digital and inclusive approach to board member recruitment is not just a trend, but the future of headhunting. By breaking down geographical barriers and democratizing access to a diverse pool of candidates, we are setting a new standard in executive recruitment.

We want to lead the way in this change, ensuring that companies have the tools they need to make informed, strategic decisions when it comes to strengthening their boards.

In a world where diversity and innovation are key drivers of success, the way we approach board member recruitment must evolve.

Our platform offers a practical, efficient solution, transforming the traditional, relationship-driven process into an inclusive, technology-enhanced journey.

We are not just changing the game; we are creating a future where finding the perfect board member is smarter, cheaper, and more inclusive than ever before.

Read more here: https://prono.fi/board-members/

“Listed Company Boards in Finland 2023” study is out now

admin — Fri, 08 Dec 2023 09:40:10 +0000

The latest study on the composition of listed company boards in Finland 2023 offers interesting insights into the current landscape of boardroom diversity. You can download the complete study here and watch the event recording.

Demographics of Board Members

A notable finding from the study is that the average board member is a 56-year-old man from Finland. This demographic highlights the prevailing trends and areas needing improvement in board diversity.

Key Findings:

Women constitute 30% of board members.
9.7% of chairpersons are women.
A significant majority, 77%, of board members are Finnish citizens.
Change is happening faster than in previous years

An example of progressive gender representation is the Fondia legal firm, which boasts a 50% female composition on its board despite operating in a male-dominated industry. Discover more about Fondia’s approach here and how they have made it.

Why is Board Diversity Important?

Evidence strongly suggests that diverse boards make better decisions and perform more effectively. Additional insights on this topic can be found here by Jonna Louvrier, Includia Leadership.

Areas for Improvement:

Increasing female representation: Despite 30% of board members being women, this figure falls short of the ideal. With 38% of new board positions filled by women, there’s a positive trend, yet 6.5% of companies still have no female representation.

More female chairs are needed: The number of female chairpersons (currently 9.7%) has been growing, but there is still room for growth.

International talent: Finnish companies should aim to include more international professionals on their boards to understand global markets and customers better. Currently, 78%, of board members are Finnish citizens.

Taking Action to Enhance Board Diversity:

Enhancing diversity in boardrooms requires a collective effort, whether it’s in selecting board members or applying for positions. If you are interested in working on building a diverse board, you should read an article written by Jonna Louvrier about the topic.

At Prönö, our commitment is to facilitate this change. We strive to offer equal access to board positions for all professionals, regardless of their background or connections. Our goal is to support the development of more diverse and inclusive boards, breaking barriers and creating opportunities for individuals of all genders, ages, and races.

If you are a professional looking for board positions, you can sign up to our platform for free here and be found by companies.

If you are a company looking for board members from various backgrounds, you can sign up to Prönö for free here.

How to Build a Diverse Board by Jonna Louvrier, Includia Leadership

admin — Fri, 08 Dec 2023 09:07:44 +0000

Building diverse boards is not an easy task. Jonna Louvrier from Includia Leadership shares her tips for everyone who is working on getting more diverse boards. Here are her 4 tips from her presentation. You can watch her full presentation here or download the “Listed Company Boards in Finland 2023” study with recommendations here.

Take a Broad View on Diversity

When aiming to increase gender diversity, it’s important to identify and challenge organizational practices and assumptions that create barriers for both women and minorities to join the board. What assumptions are there around gender, age, ethnicity, educational background, sexual orientation, culture, language, religion? By taking a broad view on diversity, through an intersectional lens, the pool of candidates increases significantly. Women are not just women, but have multiple other identities.

Set Clear Diversity Targets

Setting clear diversity targets ensures diversity is kept on the agenda and creates accountability. Diversity targets can be set for different stages of the nomination process: from the candidate shortlist to the final board composition.

Increasing diversity by setting diversity targets does not mean lowering the bar. Diversity targets lead to widening the candidate pool and thereby increase the probability of finding the best talent.

Evaluate Objectively

Unconscious biases interfere with the ability to evaluate objectively in many different ways. Make sure that everyone involved in the evaluation process has an understanding of bias and its impact. Ensure that practices and tools that eliminate or minimize the impact of bias are used. In order to allow for an objective evaluation process, it is also of utmost importance that all involved actors have a shared and clear understanding of the selection criteria, as well as the priority order for the different criteria.

Foster an Inclusive Culture

Identities and status impact group dynamics: who is listened to, who is interrupted, and who is seen to have expertise? When new board members from underrepresented groups join the board, it is important to evaluate the existing group norms, challenge any non-inclusive norms, and create new inclusive practices. Foster a culture where every board member’s ideas, knowledge, and perspectives are equally welcomed and where all feel respected and valued.

“Increased diversity and inclusion is achieved through small incremental changes in organizational practices and behavior. Set your objective and stay committed.” – Jonna Louvrier, Includia Leadership.

Jonna Louvrier (PhD) is the CEO and founder of Includia Leadership. She earned her doctorate in organizational studies from Hanken School of Economics. From 2014 to 2016, Louvrier was a postdoctoral researcher at Stanford University’s Clayman Institute for Gender Research. She has also worked as a researcher at the Ecole des Hautes Etudes en Sciences Sociales in Paris, France, and at the Center for Creative Leadership.Includia Leadership is a management consulting firm specializing in DEI (Diversity, Equity, Inclusion) consulting, training, and assessments. www.includia.fi.

What are the essential skills and competence for today’s board members? by Katri Sipilä

admin — Fri, 08 Dec 2023 08:52:34 +0000

In the ever-evolving landscape of corporate governance, the competencies of board members are crucial to steering organisations towards success and sustainability. The expectations for board members have expanded beyond traditional oversight to include a diversity of skills and an adaptive mindset.

Katri Sipilä from Deve Partners was speaking at the Prönö’s “Listed Company Boards in Finland 2023” Event and sharing her thoughts on the current trends.

You can watch the video here.

The main skills Katri Sipilä listed in her presentation were:

Leadership and independence:

The most important thing a board member can offer is leadership with an outside perspective. It is the cornerstone of board member efficacy, characterized by a blend of independence and a strong moral compass. Personal integrity, along with ethical and professional conduct, are non-negotiable traits that define a board member’s capacity to guide and influence positively.

Strategic and big picture thinking:

The ability to discern the big picture, to get to the heart of an issue quickly by asking pertinent questions and to engage in strategic thinking is imperative. Board members must navigate complex business landscapes, envisioning long-term strategies that align with the organisation’s mission and the broader market environment.

Creativity and innovation:

In today’s fast-paced environment, creativity is a currency. Board members must bring fresh perspectives and innovative approaches to problem-solving, driving the organisation forward through transformative thinking and action.

Outward focus and representation:

Board members act as ambassadors, representing the organisation’s brand and values. An outward focus, coupled with the potential to serve as an effective spokesperson, enables board members to forge meaningful connections with stakeholders and the community at large.

Energy and commitment:

The enthusiasm with which board members approach their role is telling of their commitment. An energetic and dedicated board member can be a catalyst for motivation, driving the collective board and the organisation to achieve its goals.

Communication:

Effective communication is a twofold pathway—listening and conveying. Board members must excel at both, being attentive listeners and articulate communicators. They must also be willing to challenge ideas constructively, fostering a culture of open dialogue and critical thinking.

Continuous learning:

The best board members are perpetual learners. They stay abreast of industry trends, governance best practices, and emerging risks, ensuring their knowledge is current and relevant.

Financial and numeracy skills:

A solid understanding of financial statements, budgeting, and financial planning is essential. Board members with strong financial acuity can provide insightful oversight and ensure fiscal responsibility.

Governance and compliance:

Knowledge of governance structures and compliance regulations is a must. Board members should ensure that the organisation adheres to legal standards and ethical practices.

Risk management:

Identifying, assessing, and mitigating risks are key responsibilities. Proficiency in risk management protects the organisation from potential pitfalls and enhances its resilience.

Technology, digital transformation and AI

With digital transformation reshaping industries, board members must be proficient in technology and AI. They should understand how digital tools and innovations can be leveraged for strategic advantage.

Industry insight and foresight:

Deep industry knowledge, coupled with foresight, is invaluable. Board members must be able to anticipate market shifts and guide the organisation accordingly.

Business insight:

A thorough understanding of commercial business management, sales, and marketing is advantageous. This insight informs strategic decisions that can stimulate growth and enhance profitability.

Human resources and communication:

Talent management and effective internal communication are vital. Board members must understand the value of human capital and advocate for practices that support a productive and positive organisational culture.

ESG and cybersecurity:

Expertise in environmental, social, and governance (ESG) factors, along with cybersecurity, are increasingly important. Board members should be proactive in addressing these critical areas that impact organisational sustainability and security.

Global perspective:

With businesses operating on a global scale, international experience is a significant asset. Board members with a global outlook can navigate cross-cultural complexities and bring a wealth of diverse experiences to the table.

The role of a board member is multifaceted, demanding a blend of traditional skills and modern competencies. As guardians of corporate integrity and strategic direction, board members must embody these attributes to drive their organisations towards a prosperous and sustainable future.

There is no one specific type of person or set of qualifications that makes an individual the best fit for a board member role. Different organisations have different needs and priorities. It is all about people and team work within the board and cooperation with the CEO management team and other stakeholders. A diverse team is always best prepared for future challenges.

Katri Sipilä is an experienced CEO, lawyer, and professional board member. Currently working as a consultant, coach, and mentor in the Deve Partners network, she now focuses on helping owners, boards, and management to succeed, grow, and develop.

Deve Partners are inspired to work with leaders who want to create new business and achieve extraordinary performance. Their experienced multidisciplinary experts implement the changes together with you – smoothly and cost effectively.

Read more: How to find your next board member: https://prono.fi/board-members/

Sign up to Prönö (for free) to find new board positions today: https://app.prono.fi/sign-up

Fondia leads the change with women on boards in the legal industry

admin — Thu, 07 Dec 2023 15:52:48 +0000

Fondia, a legal services company with roots in Finland, has set a benchmark in the industry by emphasizing diversity, inclusion, and constant self-improvement. In particular, the firm has demonstrated remarkable commitment to gender representation on its board and management teams, standing out in an often heavily male-dominated industry.

Fondia, publicly traded on the First North marketplace, operates in four countries (Finland, Sweden, Estonia, and Lithuania), employing a team of 200 professionals, including 130 lawyers. The company’s board comprises six members, of whom three are women. The group management team has extensive female representation, with four women among its five members, whereas on the Finnish management team there are three women and four men.

But how did Fondia get so many women in management positions?

For starters, it is good to know that it is highly unusual for a legal company in Finland to have a board comprising 50% women. A 2023 study by Prönö shows this is uncommon among all listed companies in Finland. Despite this, Fondia has managed to accomplish meaningful gender diversity, and several reasons exist. Let’s dive deeper into how Fondia has been able to do so.

Values are the driving force

Fondia has five key values: “Dare to Create,” “Law Made Smart,” “Give and Receive,” and “My Place to Work” combined with “Pride and Passion.” These values inspire the teams to be authentic, diverse, and growth-oriented. Fondians take pride in their professionalism and uniqueness.

Wilma Laukkanen, COO of Fondia Oyj, says that these values are at the company’s core and are reflected in the culture, which is actively shaped by employees. This is also confirmed by internal surveys and external certificates.

Expanding diversity in the hiring practices

The company’s hiring process is also incredibly open, welcoming professionals with diverse backgrounds, ages, and skill sets.Fondia’s team includes employees ranging in age from their twenties to over sixty and consists of people of various nationalities.

“Culture is very important to us. Fondia employs a broad range of criteria and follows a “no asshole policy,” fostering an open dialogue and transparency by involving multiple team members in the recruitment process. Every individual gets to meet at least five team members to minimize the possible effects of individual bias and foster a culture of mutual understanding and trust,” explains Wilma Laukkanen.

No hierarchical barriers, no ceiling glasses

Fondia’s approach involves a flat hierarchy, nurturing a learning culture without rigid hierarchical barriers. The company is committed to creating an environment that encourages employee growth and development, especially horizontally. Fondia has thirteen legal competence teams focusing on diverse regulatory changes and emphasizing strong knowledge of different industries. Fondia encourages internal training programs and mentoring. People are also encouraged to shift between roles, for example, between specialist and leadership positions, in order to grow even more.

Understanding diversity in a broader context

At Fondia, diversity is seen as more than gender, age, or nationality. It’s in the company’s DNA. It’s about combining skills and blending legal, business, and technical expertise for a multidisciplinary approach.

According to Harri Savolainen, CEO of Fondia Oyj, a multidisciplinary strategy is essential in providing comprehensive service to clients. Savolainen explains that “Fondia’s role extends beyond mere legal assistance; our professionals add value to businesses through their business mindset, industry knowledge, and broad understanding of various interconnected and evolving fields such as sanctions, ESG, AI, and data.”

Measure and improve as you go

For over two decades, Fondia has been at the forefront of diversity and inclusion, consistently working towards enhancing its workplace practices. The company conducts anonymous surveys to monitor progress in these areas, emphasizing its commitment to improvement and growth. So far, these efforts have focused on building a great inclusive workplace; next year, the management team plans to take their DE&I measurements and actions to a more detailed level.

“We are never ready. We are continuously improving,” explains Wilma Laukkanen.

It’s a family & a business

Family and business are also integral parts of Fondia’s approach. The company offers equal maternity and paternity leave support, provides a ‘baby bonus’ for those staying on unpaid parental leaves, and encourages shared family care responsibilities and support with child care for sick children, if wished. Family-oriented events, like Christmas celebrations, are part of Fondia’s efforts to integrate employees’ families into its culture.

“Our aim is to seamlessly blend family and work responsibilities, ensuring that our team can maintain a healthy work–life balance while doing high quality legal work,” concludes Harri Savolainen.

In summary, Fondia has set an example in the industry with its commitment to diversity, inclusion, and continuous self-improvement. The company has created a positive environment that encourages employee growth and development by creating an inclusive and welcoming culture, fostering a flat hierarchy, and promoting family-oriented events.

Fondia’s approach has helped create a magnet for talented and forward-thinking lawyers, resulting in an exceptional legal services company with an international presence.

Online-event: Who are on the listed company boards in Finland – Study results and tips for board members

admin — Thu, 30 Nov 2023 12:00:47 +0000

Date & Time: December 8, 2023, at 9:00 – 10:00 CET+2 (Helsinki time)

Format: Online event

Join us for an insightful online event where we will present the findings of the 2023 Finnish listed company boards diversity study. This event provides a unique opportunity to explore the aspects of board diversity, understand current trends, and learn how to secure a board position.

Agenda:

Welcome: A brief introduction to the event by Helene Auramo

Presentation on Finnish listed company boards diversity study 2023 by Helene Auramo, CEO, Prönö Enterprises: A comprehensive analysis of the diversity in Finnish listed company boards.

Keynote: “Are diverse boards more effective? How to build a more diverse board?” by Jonna Louvrier, CEO, Includia Leadership: Exploring the impact of diversity on board effectiveness and strategies for building diverse boards.

Trends in building boards: “What skills and competence are being sought?” by Katri Sipilä, Deve Partners: An overview of the current skill and competency demands in board compositions.

How to find a board position today with the help of AI” by Pasi Laine, Prönö Enterprises: Demonstrating how AI can be utilized in securing board positions.

Closing remarks: Thanking the participants by Helene Auramo & Pasi Laine, Prönö Enterprises Ltd.

Who Should Attend?

- Professionals interested in board positions.

- Companies seeking diverse and skilled board members.

- Individuals keen on understanding the dynamics of board diversity and AI’s role in board recruitment.

Why Attend?

- Gain valuable insights from the latest study on board diversity.

- Learn about the effectiveness of diverse boards and how to build one.

- Discover the role of AI in modern board recruitment and positioning.

We are excited to get you join the FREE online event

Join us in shaping the future of board diversity and effectiveness!

Helene Auramo (MSc) is the CEO and founder of Prönö. She is the recipient of the “Future Board Member of the Year 2022” award. She serves on the boards of Fodelia Oyj and Suomen Ekonomit. Auramo has co-founded Slush, Zipipop, Indiedays, Okimo Clinic, and Prönö.

Katri Sipilä is an Experienced CEO, lawyer, and professional board member. Currently working as a consultant, coach, and mentor in the Deve Partners network, she now focuses on helping owners, boards, and management to succeed, grow, and develop.

Pasi Laine is the COO, working very closely in the development of AI on Prönö’s platform to make sure companies can find the right matching professionals.

Making this event possible: Prönö Enterprises, Includia Leadership, Future Board ry, Deve Partners & Blue Screen 404.

Prönö is a business platform where entrepreneurs and companies can find the right business professionals and board members using AI-powered matching. The platform has already over 3000 professionals available for different roles. Now Prönö is giving all professionals an equal opportunity to make themselves available for all board openings, and all companies free access to available candidates through the platform. To find your next board member, click here for access, and to make yourself available, For more information, visit https://www.prono.fi.

Includia Leadership is a management consulting firm specializing in Diversity, Equity and Inclusion consulting, training, and assessments. For more information, visit https://www.includia.fi/

Deve Partners are inspired to work with leaders who want to create new business and achieve extraordinary performance. Their experienced multidisciplinary experts implement the changes together with you – smoothly and cost effectively. Read more here: https://www.devepartners.com/

Future Board ry is an active network of young board professionals, aiming to promote company growth through active board work and to advance its members’ board careers. Read more here: https://www.futureboard.fi/

Blue Screen 404 is a Tampere-based studio specializing in online video production. There, you can create podcasts, video recordings, webinars, and live broadcasts. They provide you with an ultra-modern live studio, technology, and staff responsible for all technical aspects. Outsource the technology and produce high-quality content in Full HD. Read more here: https://bluescreen404.fi/

Decade of Action: Accelerating Sustainability for SMEs through Prönö Platform

Ella Seppälä — Thu, 16 Nov 2023 12:04:40 +0000

When it comes to sustainability and helping businesses be responsible, every moment matters. Meet Anna Helaniemi and Petri Vilén, the driving force behind Decade of Action. Fueled by a desire to make a real impact, they chose the quick and easy way of connecting with various sustainability experts – to speed up their company’s journey to success.

The quick route to knowledge

“At Decade of Action, our vision is to create an ESG assessment and reporting platform tailored for SMEs. While we have experience in business and platform development, we craved more nuanced insights from sustainability professionals.

We joined Prönö’s summer program to find the expertise we needed. Our main goal was to connect with sustainability experts, especially those who get what small businesses go through. Specifically, we wanted feedback on our ESG assessment tool from experts in sustainability reporting.”
– Anna Helaniemi, Co-Founder, Decade of Action

Diverse Expertise – all in one platform

Decade of Action caught the attention of platform experts, with many willing to help with their new responsible service. They found multiple top professionals in sustainability who were willing to help.

Engaging with both specialized sustainability experts and generalists proved invaluable. Specialized experts were adept at identifying any crucial elements missing from our work or providing specific knowledge. Meanwhile, sustainability generalists offered a comprehensive overview of our project.

Sparring with any sustainability expert in 1-to-1 sessions

“As it turned out, Prönö provided the ideal platform for our needs. We were able to meet all the professionals online. During 50-minute sessions, all of them were eager to dedicate their time to spar with us about our new service, engaging in one-on-one meetings on topics of our choice.

The cool thing was finding all of them on just one platform, making finding, meetings and scheduling super easy.” Helaniemi continues.

>> Find sparring partners on Prönö <<

In just three months, Decade of Action received answers to their questions from the best in the industry. Encouraged by the positive feedback, they are now moving forward with their plans. Prönö provided a space where they could easily meet and chat with as many experts as they wanted.

Decade of Action’s commitment to sticking with Prönö, stems from the consistently helpful expertise not only in the early stages but also as they continue to grow. They believe Prönö houses top-notch talent, crucial for their ongoing success as their need for different experts evolves.

Read also how LAAVU found a more efficient solution to get help as an entrepreneurs.

There are 3000+ professionals on Prönö, ready to meet you in 1-to-1 sessions.
Get started with Prönö today!

Case LAAVU – Prönö offers an entirely fresh way to access knowledge.

Ella Seppälä — Thu, 16 Nov 2023 11:58:04 +0000

As an entrepreneur, finding the right expertise can be challenging. Your network and contacts may have knowledge, but they may lack the time or specific skills to help. Founders of LAAVU, Rami and Salla found a more efficient solution by joining Prönö’s summer X program, and getting access to Prönö’s 3000+ experts. Read on to see how they made the most of this “wall of expertise”.

LAAVU provides psychological coaching and has experienced rapid growth in recent years. Growing business, expanding teams, and addressing new needs require continuous learning, skill development, and quick solutions. LAAVU’s passionate entrepreneurs decided to utilise external knowledge and search for suitable experts from Prönö to ensure they make the right decisions on their growth journey.

“We began our journey with the Prönö program, initially focusing on strategy development. However, as we delved into it, we discovered that the platform provided not just strategy experts, but also technology professionals and entrepreneurs who had created their own software. The adaptable model allowed us to find the experts we required to address any of our current needs” said Rami Ibrahim, Co-Founder of Laavu.

Impressed by the high quality of professionals on the platform

“We were new to Prönö, but we held a hypothesis that we would discover experts from diverse backgrounds – and we did! What truly amazed us was the quality of the people on the platform. There were many entrepreneurs who had built their own businesses and were able to honestly share their experiences. We didn’t get the feeling that they were just trying to sell us something; their genuine goal was to help.”

Here’s how we selected the experts we wanted to have sessions with:

We picked other entrepreneurs for broader discussions in business.
We focused on professionals who had developed their own software and could provide honest feedback to assist us in our decision-making process.
It was crucial to schedule as many meetings as possible to establish common themes and identify similarities across various discussions.

We got a lot of value! I absolutely recommend Prönö to other entrepreneurs and their teams.

“The expectation was that we might not find that many professionals that could help us, but the number of interested individuals was surprising. We could have invested more time to connect with them. I believe there is untapped value on Prönö that we should leverage.

We already met various experts in 50-minute sessions, and in these sessions, we truly saw immense value. We realised that we could get help for very specific questions as well as for broader strategic challenges.

Prönö offers a completely new way to seek support and expertise. I’m glad to see a platform where you can simply log in, and there are thousands of experts ready to assist. I believe this is unquestionably the modern way for everyone to easily seek help and, even better, receive answers.

As an entrepreneur, it’s wise to prepare for the fact that there won’t be time for everything, but assistance is available. Personally, there’s a strong sense that there’s still a lot left untapped on the platform.

I absolutely recommend Prönö to other entrepreneurs and their teams who are grappling with their own questions. Prönö offers a unique opportunity, like a wall of expertise, where you can readily access external knowledge. In the future, we will certainly extend the use of Prönö to our team members, seeking support in areas such as marketing, sales or any aspect of our business.”

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Also, read about how Aki, an entrepreneur in the fitness and wellness industry, got help from Prönö.

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You can enroll in Prönö Leadership Programs covering topics like AI, Growth Hacking, Strategy, or Leadership. Alternatively, for even greater flexibility, you can simply get access to advisors who are ready spar with you and begin exploring experts on your own terms.

Get started with Prönö today!